Is young people losing interest in romance accelerating? Approximately 70 of people say they “don’t have anyone to date.” Comparing young people’s attitudes to 30 years ago Hakuhodo survey
Hakuhodo Institute of Life and Living conducted a “Youth Survey” targeting unmarried men and women aged 19-22. The survey looked at how young people’s attitudes have changed since the 1994 survey, 30 years ago. ◼”I have hobbies in common with my mother” – majority, up 20 points in the past 30 years First, in the question “I have hobbies in common with my mother,” 50.7% of people answered “yes,” up 20.8 points from 1994. The number of people who answered “I have hobbies in common with my father” has also increased, but the increase in mothers was greater. In addition, in the question “The person you respect the most,” “mother” has increased 14.6 points from 1994, overtaking “father.” In the question “The person who has the greatest influence on my values and way of thinking,” where there was previously no big difference between parents, “mother” has also risen sharply by +19.6 points. ◼The thing people want most now is a “lover,” which has fallen from 5th to 10th place, are they placing more importance on friends of the same sex? Next, young people who said they “don’t have anyone to date” increased by 22.1 points from 1994 to 67.3%.
On the other hand, in the ranking of “What I want most right now,” “lover” dropped significantly from 5th place to 10th place. In the 2024 ranking, the order is 1st place “money,” 2nd place “time,” and 3rd place “freedom.”
In addition, in the categories of “a combination that is comfortable for me” and “the person I want most by my side when I’m feeling down,” “same sex” increased significantly in both cases, becoming the majority, far exceeding “opposite sex.”
Survey overview
・[Survey target] Unmarried men and women aged 19-22 and men and women aged 49-52 within 40km of the capital
・[Number of survey participants] 800 people
・[Survey period] January 11 to February 26, 2024
・[Actual survey and calculation] h.m. Marketing Research
This may be due to the fact that people are drinking less compared to the Showa era. In the past, drinking and smoking were common and relaxed, so that may have been the social atmosphere that encouraged people to meet people.
On the other hand, maybe because there are fewer girls with boyfriends, I think there are more girls who you can quickly become friends with after just a little interaction… Is that a good thing or a bad thing? (´・ω・｀)
In the Showa era, there were times when TV would air at 11pm, and in Detective Story, Yusaku Matsuda would fondle breasts with all his might. There’s no doubt that this kind of atmosphere was what helped men and women meet and boosted the birth rate.
Even if you say you’ve never been on a date, you probably mean something like, “Going to the cinema with a classmate who has the same hobby as you doesn’t count as a date.” I won’t be fooled.
No, you should just go and pick up girls in the downtown area. You rely on dating apps, so you get scared and don’t have the guts. Don’t be so dependent.
You’re young, so talk to girls walking down the street. “Hey girl, do you want to go grab a cold coke with me in satin? lol” If you talk to 100 girls like this, you’ll probably catch at least one.
1st place: Money 2nd place: Time 3rd place: Freedom Even now, if you have these three things, you will automatically feel lonely and want to find a partner. Of course, there will be people who turn to other forms of entertainment, but things will probably be a little better than they are now.
I don’t have money. Time for hobbies is important. Matchmaking apps are full of pyramid schemes. If you try to pick up someone, they’ll report you. I guess romance has become harder for people other than the rich and handsome.
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