2024.07.12 12:45 News Post Seven
In recent years, the fashion industry has seen an increasing number of companies and stores using various SNS to attract customers. Amidst this, SNS posts by the secondhand clothing store “Mujin Secondhand Clothing Store” (hereinafter referred to as Mujin), which has two stores in the Kanto region, have recently become a hot topic.
The video that has caused controversy is a video of Rina Tanito (23), a female staff member and influencer at the store, going from wearing only Calvin Klein underwear to putting on the secondhand clothing that is on sale. One video has been viewed over 4 million times and has become a hot topic, and when the video was posted on x (formerly Twitter), some people said, “Too aggressive! Awesome,” while others said, “Why are you showing your underwear? Are you trying to create a buzz? > I don’t want to buy this old clothes. > There were mixed reactions.
In response to the minor backlash, on July 6th, “mujin” posted a video titled “It’s just Calvin Klein, don’t make a racket” on social media. As Tanito was changing from Calvin Klein underwear as usual, she explained the process of making the video as follows.
“About the video where I start changing from Calvin Klein tops and bottoms, I was thinking about what kind of video I should make, and then some ladies changed from Calvin Klein (on social media), so I copied them and made this. Well, it ended up going viral in a different way (lol).
I’m told not to expose my underwear, but I wonder what’s different about people who post swimsuits on social media. In fact, I have a larger surface area of fabric than them!! Anyway, I’ll leave those who can’t keep up with the changing times behind (lol). To all the nerdy guys who keep complaining about the above, please stay quiet! 〉
This radical “answer video” has also attracted both positive and negative reactions. What is the real intention? We asked Tanito about her intention and awareness when she started uploading videos of herself changing from her underwear.
“Let’s make a big hit”
–Please tell us what prompted you to start uploading “videos of myself changing from my underwear”.
“The videos of myself changing from my underwear were not originally planned by the ’Vintage Clothing Store Mujin’, but were videos I made for a business project that came to me personally. There were originally a lot of videos on Instagram of women changing from their underwear, and some people were uploading videos in more revealing clothes than me. When I saw that, I thought, “Let’s make a big hit,” and that’s what got me started. After that, the ’mujin’ account had more followers than my account, and I thought it would be good to promote ’mujin’ products, so I started uploading videos of myself changing on the store’s account as well.” (Tanito, same below)
–I’m sure there are both positive and negative reactions, but what kind of reactions have you seen? “X people tend to be quite critical… they’re the Chee-gyu type (laughs). I get warm comments from my followers on Instagram, and many of them see it as fashion. TikTok is different, with teenage boys making teasing comments.
Some of the comments are like ’that’s erotic’, but I’m not the type of person who is influenced by other people’s opinions, so I think it’s fine for people to see things in different ways. That’s why, as I said in the video, it’s fine to see it as erotic or as fashion. I think it’s fine for people to enjoy it in their own way.”
Read more at the source
I feel like he’d be happy about it
I think guys should do more lol
If possible, I’d like to see other underwear as well lol
I guess it’s women who wear meko.
The concept of people who complain is basically Chee-gyu
It doesn’t even matter gender anymore
But it’s true that it lacks class, so criticism is inevitable.
I kind of want to support the reckless behavior of young people.
I think they should stick to themselves as far as they can. From Chee-gyu Uncle
Well, even if they’re not second-hand, I still try on pants over my underwear.
I haven’t seen it here, but I wonder about the t-shirts that some stores let you try on.
You unconsciously reduce your sense of disgust by thinking that what you don’t see doesn’t exist.
It’s part of the normalcy bias, and thinking “could it possibly be possible?” doubles your anxiety, so you don’t let it come to your consciousness.
So when you see a video like this, and the thought of how filthy it is to have your pants stuck to your underwear crosses your mind, you immediately react.
Well, I guess it’s okay since they want to “overturn stereotypes and prejudices”
The concept of Chee-gyu may vary from person to person
Now that I think about it, I haven’t heard much about weak men lately
It’s hard to say lol
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