Convenience store onigiri rice balls are becoming more and more luxurious and gigantic．．． The surprising reason they are still selling even at 300 yen each
Onigiri also becoming “large serving” and “feast” style Onigiri has long been a popular product that symbolizes convenience stores. With a rich lineup ranging from the classics such as salmon and tuna mayo to unusual varieties such as omelet rice and shrimp mayo, a certain trend has become more noticeable recently. That is “luxury”. Although it cannot be said to be “an excellent student of prices,” convenience store onigiri’s identity was that it was easy to get for around 100 yen and was a snack to satisfy your hunger. Now, when you look at the shelves, it is common to see onigiri that cost over 200 yen including tax, and some types cost around 300 yen (all figures below are inclusive of tax). According to data from research company GI Marketing Partners, both the price and content of convenience store onigiri have increased since the COVID-19 pandemic. In the April-September 2020 period, the average price was 141.0 yen and the content volume was 115.6g, while in the January-March 2024 period, the average price was 164.7 yen and the content volume was 118.5g.
In other words, convenience store onigiri are becoming more and more luxurious and larger. To put it simply, the former can be called “gourmet” and the latter “large serving”.
In terms of the luxury route, FamilyMart’s “Gochimusubi” series is probably the best example. With “Salmon Belly” costing about 250 yen as its core product, “Charcoal Grilled Eel” will be available from July 16th for 320 yen. Lawson has also released “Ikura Soy Sauce Pickled” for 297 yen as part of its “Kinshari” series, which features eye-catching black packaging that exudes a sense of luxury.
Speaking of large portions, Seven-Eleven’s “Sanzoku Musubi” and “Kaizoku Musubi” series are distinctive. As the name suggests, it is a hearty dish with four types of toppings, including tuna mayo and shrimp mayo. It is also priced at over 300 yen. Furthermore, from Newdays’ “Sugo Oni” series, a salmon nori bento motif is being released with fried white fish and fried chicken, called “Sake nori bento nigirimashita” for 340 yen. *Please see the full article at the source below. 7/20 (Sat) 7:15 Yahoo News/Gendai Business
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