The 22nd Guangzhou Motor Show (2024 Guangzhou International Automobile Expo) concluded its 10-day schedule on November 24th. The Guangzhou Motor Show is one of China’s world-renowned international motor shows, and although it is slightly smaller in scale than the Shanghai and Beijing Motor Shows (held alternately every year) held every April, perhaps because it is held at the end of the year, it often gives the impression that each company reveals new cars and sales plans for their release the following year. (Omitted) ■ Chinese companies continue to expand market share, “automated driving” is key Due to the rapid growth of Chinese local manufacturers, traditional top manufacturers such as Japanese and German manufacturers are continuing to lose market share. In some ways, the future is not secure. There are a number of factors that have contributed to the company’s inability to regain market share, but one of them is a lack of understanding of what Chinese consumers want in a new car. Simply making the equipment on models sold in global markets a little more luxurious will be a drop in the bucket. To be more specific, Chinese manufacturers today are developing cars with the aim of making the time spent in the car more meaningful, whether the car is on the move or parked. Of course, it’s not clear whether this is what consumers want or whether companies are trying to create such a trend, but at least at a glance, it can be said that Chinese cars are better at designing the interior space and travel time than Japanese cars. For example, the infotainment systems offered by Chinese manufacturers’ vehicles are equipped with a number of interesting functions, such as touch displays not only for the center display but also for the passenger seat, the ability to take photos inside and outside the car, and the ability to enjoy in-car karaoke with an optional karaoke microphone. When it comes to Chinese cars, there is a wide selection of electric vehicles (BEVs), but whether they are purely electric or not is not that important; the focus is now on how to make the most of the car as a “personal space where only you and your passengers can move around.” The full text below is at the source 36kr December 12, 2024. @5636972_oswg7116601oswg4032oswg3024_img_jpeg?x-oss-process=image/quality,q_80/format,jpg/interlace,1
>>1 Mainly because the Chinese government is pushing it. Isn’t it also because they are neglecting the things that Japanese and German car makers value?
It’s just a self-destruction of national policy. Even if they pollute the country and pile up dangerous materials to fabricate a share fraud, they won’t be able to sell abroad.
Are they really losing as much as people say? That may be true in developing countries, but even in Thailand, where they were initially welcomed, growth doesn’t seem to be going well, and in Japan their market share hasn’t increased at all, and regulations in the EU are getting increasingly strict, so it feels like they’re being pushed into a corner.
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