“Eat Salmon for Christmas” Trends on X: A Unique Call from Japan’s Ministry

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The Ministry of Agriculture’s “Eat Salmon for Christmas” post on X went viral, sparking a social media trend on Christmas Eve.

1Boiled eggs★.Dec. 24, 2024 (Tue) 15:28:39.72ID:M2fNeyAu9
On Christmas Eve, the 24th, the Ministry of Agriculture, Forestry and Fisheries posted the phrase “Eat Salmon for Christmas” on its official x (formerly Twitter) account, which has become a hot topic on social media. The source of the post, the Ministry of Agriculture, Forestry and Fisheries, became a trending topic on X, and there were many reposts (spreading of posts) with content such as “For Christmas, we eat salmon instead of chicken.” The ministry has been posting the phrase around Christmas time since 2021 in an effort to create an opportunity to increase consumption of salmon and trout. ■ A line from a monster in a special effects movie
The trigger for posting this phrase was December 23, 2018. This is a line spoken by the monster character “Samon Shakekistantin” who appeared in the special effects TV drama “Kaitou Sentai Lupinranger vs. Keisatsu Sentai Patranger” (episode 45) produced by Toei. In an attempt to change the impression that Christmas is synonymous with chicken, they forced people to eat salmon, saying things like, “No chicken!” and “If you’re Japanese, eat salmon!” In response to the huge impact of this phrase, the Ministry of Agriculture, Forestry and Fisheries posted a message on Christmas Eve 2020 with the hashtag “SalmonChristmas,” which was a reference to Salmon. In 2021, a post was made officially using Samone’s line, “#EatSalmonForChristmas,” which “resulted in a huge response, with many reposts saying, ‘I’ll buy some salmon to take home for Christmas,'” according to the Ministry of Agriculture, Forestry and Fisheries’ Public Relations Office. Read more below
[Sankei Shimbun]
2024/12/24 (Tue) 14:46
[Image]
From the official Ministry of Agriculture, Forestry and Fisheries x.

「クリスマスにはシャケを食え」農水省がXで呼びかけ、トレンド入り きっかけは特撮(産経新聞) - Yahoo!ニュース
クリスマスイブの24日、農林水産省が公式X(旧ツイッター)に投稿した「クリスマスにはシャケを食え」というフレーズがSNS上で話題となっている。投稿元の「農林水産省」がXでトレンド入りし、「クリスマス
26Anonymous Donburako.Dec. 24, 2024 (Tue) 15:33:05.14ID:jasg22vv0
>>1
You eat it.
52Anonymous Donburako.Dec. 24, 2024 (Tue) 15:37:30.56ID:I64THvnb0
>>1
Salmon comes to life during New Year’s.
2Anonymous Donburako.Dec. 24, 2024 (Tue) 15:29:05.74ID:lYuqLjEO0
I got it!.
4Anonymous Donburako.Dec. 24, 2024 (Tue) 15:30:02.05ID:nmMLheQc0
This is a flag for salmon price hike. Thank you, LDP.
5Anonymous Donburako.Dec. 24, 2024 (Tue) 15:30:06.39ID:YbGfAm0u0
If there’s fast food that serves chicken, there should be fast food that serves salmon.
63Anonymous Donburako.Dec. 24, 2024 (Tue) 15:38:40.99ID:hZrqt8kL0
>>5
IKEA.
6Anonymous Donburako.Dec. 24, 2024 (Tue) 15:30:22.30ID:OiwngrC30
Considering that, I feel like salmon roe hasn’t gotten any cheaper.
7Anonymous Donburako.Dec. 24, 2024 (Tue) 15:30:27.01ID:rnBdyyhi0
Japanese people are probably the only ones who eat chicken on Christmas.
8Anonymous Donburako.Dec. 24, 2024 (Tue) 15:30:31.64ID:iXJJTd5I0
I’ve never thought of chanchanyaki as something to eat before New Year’s Eve or on January 4th, though.
9Anonymous Donburako.Dec. 24, 2024 (Tue) 15:30:39.82ID:fg3CNnnm0
There are so many unknown salmon out there, it’s hard to find any domestically caught salmon.
11Anonymous Donburako.Dec. 24, 2024 (Tue) 15:30:45.99ID:ymUwO4PU0
I thought it was salmon, but it was actually salmon trout (´・ω・`).
12Anonymous Donburako.Dec. 24, 2024 (Tue) 15:30:49.43ID:S0kFD6HL0
I thought there was a bumper catch of yellowtail, but what happened? Hokkaido native.
13Anonymous Donburako.Dec. 24, 2024 (Tue) 15:31:06.59ID:RMONPsli0
Better do something about the rice instead.
14Anonymous Donburako.Dec. 24, 2024 (Tue) 15:31:08.41ID:2yV5x+mr0
No, I don’t recommend that.
15Anonymous Donburako.Dec. 24, 2024 (Tue) 15:31:09.73ID:6nJVh7nL0
What are they doing ignoring the rise in rice prices? And besides that, there’s a salmon shortage.
81Anonymous Donburako.Dec. 24, 2024 (Tue) 15:40:09.90ID:erEVHZ1Y0
>>15
That’s right.
They ignore the rice and only do what the fisheries associations ask them to do.
They don’t understand how hard the people are struggling.
Do your job, Ministry of Agriculture, Forestry and Fisheries.
16Anonymous Donburako.Dec. 24, 2024 (Tue) 15:31:59.19ID:nyQPEk6u0
Fish is so damn expensive, I can’t eat that much.
20The state, DS, fascist, family-based left’s desire to reset.Dec. 24, 2024 (Tue) 15:32:30.51ID:iP/aZUJL0
It’s delicious with butter, wrapped in foil with vegetables and baked in the oven.
21Anonymous Donburako.Dec. 24, 2024 (Tue) 15:32:30.77ID:zmj+yShP0
Okay, if it’s not turkey anyway, salmon would be the same. I’ll eat horse meat.
23Anonymous Donburako.Dec. 24, 2024 (Tue) 15:32:47.83ID:pxXJaEZX0
Is the Japanese government messing around again?
24Anonymous Donburako.Dec. 24, 2024 (Tue) 15:33:00.85ID:LkfH42+Z0
Domestic salmon roe has dropped drastically! Idiot, salmon roe has become too expensive!
25Anonymous Donburako.Dec. 24, 2024 (Tue) 15:33:03.39ID:eQkCppNB0
In Hokkaido, there is a long-standing tradition of celebrating Christmas by placing a candle inside a salmon.
27Anonymous Donburako.Dec. 24, 2024 (Tue) 15:33:21.16ID:JCzIE05B0
Are there any more comedians like “Sake desu” anymore?
28Anonymous Donburako.Dec. 24, 2024 (Tue) 15:33:32.39ID:YVIdKCf80
It’s fun to play with tax money.
29Anonymous Donburako.Dec. 24, 2024 (Tue) 15:33:33.09ID:IO6UvjeI0
Salmon is about the same price as American beef…
30Anonymous Donburako.Dec. 24, 2024 (Tue) 15:33:38.56ID:dZVpkYit0
So we were bears?
31Anonymous Donburako.Dec. 24, 2024 (Tue) 15:33:54.27ID:cGSd3ggM0
We have to eat, so do something about the price of rice.
32Anonymous Donburako.Dec. 24, 2024 (Tue) 15:33:57.24ID:QL195FHA0
Everyone should just eat what they like.
33Anonymous Donburako.Dec. 24, 2024 (Tue) 15:34:04.39ID:rU2D22u20
Consumption of fresh salmon rolls is also declining, so this will be the perfect catalyst.
34Anonymous Donburako.Dec. 24, 2024 (Tue) 15:34:06.41ID:V5TvEFgL0
Okay, Dad, I’ll buy some salmon and take it home today♪.
36Anonymous Donburako.Dec. 24, 2024 (Tue) 15:34:15.02ID:96kz5CKY0
This is Kogarashi Monjiro.
37Anonymous Donburako.Dec. 24, 2024 (Tue) 15:34:27.96ID:RqHdzeKL0
This is great! Understood!
38Anonymous Donburako.Dec. 24, 2024 (Tue) 15:34:42.60ID:JGP83T0J0
If you grill salted salmon, shred it, and make it into a rice bowl with tea, it’s really delicious.
40Anonymous Donburako.Dec. 24, 2024 (Tue) 15:35:11.96ID:LpO/vPo00
If I buy salmon instead of chicken and come home, my wife and daughter will get mad at me.
85Anonymous Donburako.Dec. 24, 2024 (Tue) 15:40:24.03ID:hvvZMuh40
>>40
High-quality aramaki salmon is really delicious.
I got it as a year-end gift from my relatives in Hokkaido a long time ago.
41Anonymous Donburako.Dec. 24, 2024 (Tue) 15:35:20.51ID:M6RdyT990
It was predictable that they would be inundated with protests from poultry companies and would have to hastily retract the plan.
42Anonymous Donburako.Dec. 24, 2024 (Tue) 15:35:44.37ID:PF7F+NHA0
After watching this broadcast, children suddenly started saying, “I want to eat salmon,” leaving parents all over the country confused lol.
44Anonymous Donburako.Dec. 24, 2024 (Tue) 15:36:06.30ID:/9u0Ybkp0
I want to eat fried salmon and marinated smoked salmon.
45Anonymous Donburako.Dec. 24, 2024 (Tue) 15:36:06.57ID:6nJVh7nL0
A salmon bento is more expensive than a hamburger bento.
50Anonymous Donburako.Dec. 24, 2024 (Tue) 15:37:02.47ID:gZ1CBtjg0
Salted fish is too expensive for me to buy.
56Anonymous Donburako.Dec. 24, 2024 (Tue) 15:38:06.51ID:0oKV/4Yr0
I just bought some Famichiki and salmon rice balls at Family Mart.
60Anonymous Donburako.Dec. 24, 2024 (Tue) 15:38:27.41ID:lg2x+Cvb0
Salmon is expensive too; it’s a luxury fish now.
Reference: https://asahi.5ch.net/test/read.cgi/newsplus/1735021719

Other languages: 「クリスマスにはシャケを食え」農水省がXで呼びかけ、トレンド入り, El Ministerio de Agricultura, Silvicultura y Pesca insta a la gente a comer salmón en Navidad y se ha convertido en una tendencia.

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