※Delivered 12/21 (Sat) 12:02 Weekly Josei Prime The December issue of Ciao (Shogakukan), a magazine aimed at elementary school girls, has been creating a buzz by introducing “depacos,” cosmetics that are clearly not aimed at elementary school students. It is certainly shocking to see expensive cosmetics, originally sold in department stores targeting working women, featured in a medium aimed at elementary school girls. “It’s not necessary yet,” say confused parents. Moreover, the makeup base “Paul & Joe Moisturizing Primer 30ml” introduced in the magazine is priced at 4,070 yen (tax included), and the eyeshadow “JILL STUART Bloom Couture Eyes 6g” is priced at 6,380 yen (tax included), making them products that are out of reach even for working women. Many people would think it is outrageous for elementary school students to use it. x received many critical comments about this publication, such as: “I feel like you shouldn’t recommend cosmetics to kids at an age where they don’t even need any makeup at all. And kids these days will say that if you don’t buy them for them, your parents are toxic or your parents are a loser.” “I really wish this would stop. It’s not because of this magazine, but it’s normal for elementary school children to wear makeup, and my daughter only buys cosmetics (mostly from 100 yen shops)》 《To all the children across the country. This may be a time when children aspire to wear makeup, but I think it’s only when they become adults who understand the value of cosmetics that they will be able to do truly beautiful makeup. That’s what I think. Many parents are confused by the fact that young children, even those in elementary and junior high school, need cosmetics. “There’s a kid at my daughter’s middle school who says he only buys cosmetics from department stores, and it’s annoying.” It seems that there are middle school students who brag about the cosmetics they buy at department stores to their friends and try to be superior. This x-post appears to have been written by a mother with a middle school-aged daughter, and as of December 17th it has garnered 100,000 likes, so it appears that there are a considerable number of people who can sympathize with it. An interview with a current junior high school girl living in Tokyo A glimpse into the horrific cosmetic habits of junior high school girls — this time we asked a current junior high school girl attending a junior high school in Tokyo about her makeup habits. Read more below
“I really wish they’d stop introducing department store cosmetics” in a magazine for elementary school students: Parents’ anguish and the makeup situation for students (Weekly Women’s Prime).
Of course there are elementary and middle school students who can use it. Not the daughters of poor, stupid parents, but smart ones who go to famous private schools.
Besides, isn’t it normal for the mother (wife) to use it? There are loads of Chanel and other cosmetics lying around in the bathroom, aren’t there? Would people go to the trouble of hiding them in normal homes?
>>27 That’s right. I guess elementary school kids play with that. I wonder where she learned to do that makeup in an era when kogals, yamanba and the internet were still in their infancy.
A dream world without adults, that’s Reiwa Japan. Let’s mercilessly tame and raise them as elite consumer pigs. Next, smartphones will come equipped with children’s credit cards. Real life will be tough for this generation too.
Since he’s my son, I don’t have to worry about this. The only branded items he’s asked for are an iPhone and a North Face bag. I’d like him to take an interest in fashion when he hits puberty, though.
Stop complaining on social media, put your phone down, face your child and explain the reason. Children may not understand with their heads, but they will understand with their hearts.
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