The reason why Seven-Eleven’s “floor-raised lunchboxes” are once again being heavily criticized．．． Could it be that fans are abandoning the company due to fears of losing customers due to price hikes？
0001@Old Man Friends Club ★.Oct. 20, 2024 (Sun) 17:53:49.07ID:glF/BDkr9
The winds of criticism against Seven-Eleven are getting stronger. There have been a lot of complaints about the product. Photos of products that people are saying may be “stealth price hikes,” such as bento boxes with the bottom of the container higher than it appears and rice balls with very little inside, have been uploaded to social media, causing controversy. There are a variety of reasons, from things like rice balls and sandwiches that make you think, “Maybe it was just that one item that happened to be like that,” to things like, “I guess it’s inevitable that this will be perceived as a stealth price hike…” This trend contains some interesting points that go beyond simple criticism of Seven, so I would like to explain it, including the background to the matter. ● Seven-Eleven’s profits fall, product revisions seen as the cause, but… The beginning of the growing criticism of Seven-Eleven was probably an article published by Jiji Press titled “Lawson and Family Mart increase profits; Seven-Eleven struggles, a mixed picture – August interim financial results.” This article reports on the financial results of various convenience store companies, reporting that while Lawson and FamilyMart have achieved increased profits, only Seven-Eleven has seen a decrease in profits. A closer look at the financial statements reveals that the company’s struggles are due to poor performance in its convenience store business, particularly in North America. According to financial statements for the second quarter of fiscal 2024, operating profit for the overseas convenience business was 73.3 billion yen, down 39.5 billion yen from the same period last year. This amounts to a loss of 35% of profits. On the other hand, operating profit for the domestic convenience store business was 127.7 billion yen, a decrease of approximately 10.7 billion yen compared to the same period last year (92.2% compared to the previous period). The full-year financial results have not yet been released, so it remains to be seen how much the company will recover in the future, but as things stand, it appears that the decline in profits in the overseas convenience store business is more pronounced than in the domestic convenience store business. The story goes that the slump in overseas businesses, where operating revenue is nearly 10 times that of domestic businesses, is directly affecting the group’s financial condition. However, as this report spread on social media, the following misunderstandings arose from it. “Seven’s products these days are terrible. “It’s only natural that profits will fall,” “The bill for the false-bottom lunch has come due,” and other opinions were expressed based on product-related points. However, as explained above, the group’s overall poor performance is due more to its overseas operations than to its domestic operations, and it can be said that this criticism is based primarily on its image. ● Actually, if you look at the product… Although this analysis is off the mark, these criticisms cannot be ignored. When you calmly consider the recent complaints about Seven, you can’t help but think, “Yes, it’s true, it’s not hard to understand why quite a few people feel that way…” In reality, what is the reality? I went to the nearest 7-Eleven and checked it out. The first thing I bought was rice balls. Continue reading at Toyo Keizai Online 2024/10/20 6:20.
Even if we were to concede that the beer was inflated but incredibly delicious, or inflated but incredibly cheap, Seven-Eleven would still be praised. But if the beer is inflated but the portions are smaller, not very tasty, and expensive, then surely the salarymen, office ladies, taxi drivers, and construction workers who are regulars at Seven-Eleven will notice.
Other brands’ snacks are also amazing I was surprised by the contents of the snacks I bought for the first time in a while This might be the biggest thing.
The kind of people who buy bento boxes at convenience stores probably don’t care about things like false bottoms or printing. On the other hand, Seven-Eleven knows this, so they can do whatever they want.
For a while, supermarkets tried to copy them and sell bento boxes with raised bottoms, but they soon went back to the original containers and changed the ingredients instead.
I don’t have any complaints about convenience stores being expensive, but when they do things like putting on a false bottom, it puts me off and I stop going there. Well, I usually only buy drinks, rice balls, and bread anyway.
What happened at Ito-Yokado is starting to happen at 7-Eleven. They keep forgetting that these stores were originally meant to be used by ordinary people. It’s fine to have high-end stores, but they can’t be mainstream in terms of quantity. There are limits to the premium route.
>>39 Consultants are good at interfering, but when you ask them to show examples of their own success, they look pathetic… It’s better for you to see the site and do it yourself.
>>40 As more highly educated people join the company and the number of high-salary earners increases, it becomes out of touch with the common sense of the people. I understand that they want to sell better products, and if they eat convenience store food every day, they want to upgrade. To the upper class, this is still cheap and crappy, right? So what? To people who eat cheap, junk food, it’s just meddling.
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