“Isn’t motorsport just the chairman’s hobby?” An unexpected question asked at Toyota’s general shareholders’ meeting.

Enterprise
0001From morning until closing φ★.Jun. 20, 2024 (Thu) 23:52:26.64ID:CuhZjPLt
“Isn’t motorsport just the chairman’s hobby?” Unexpected question at Toyota’s shareholders’ meeting… What does Chairman Toyoda Akio really mean when he says, “If that’s what you call cloistered rule, then I’ll do cloistered rule”?
June 20, 2024
On June 18, 2024, Toyota Motor Corporation held its shareholders’ meeting. A question to Chairman Toyoda, “Isn’t motorsport just a hobby?” has become a hot topic on social media. However, it is not clear how Chairman Toyoda answered that question. Best Car Web would like to report on what happened on the day. Text: Best Car Web Editorial Department / Photo: Toyota
■ “I was shocked by the news of the certification fraud. There is a lack of internal controls.”

「モータースポーツは会長の道楽じゃないのか?」 トヨタ株主総会でまさかの詰問……豊田章男会長「それを院政というのであれば、院政をやる」の真意とは - 自動車情報誌「ベストカー」
2024年6月18日、トヨタ自動車は株主総会を開会した。SNSでは豊田会長への「モータースポーツは道楽じゃないのか」という質問が話題になっている。しかし豊田会長がどのようにその質問に答えたのかはなかなか見えてこない。ベストカーWebでは当…
0067We are out of business cards.Jun. 21, 2024 (Fri) 09:05:55.87ID:57y5+EHv
>>1
Best car as always.
0091We are out of business cards.Jun. 21, 2024 (Fri) 11:13:07.25ID:aVMzuFZw(1/5)
>>1
>>84
If you really want to be honest, it’s ridiculous to say that Toyota is a sports car now.
In the Showa era, Toyota had high-performance 3S engines made by Yamaha Motors.
With the Carina ED, Celica, and MR2, Toyota’s sports cars were very edgy and impressive.
Toyota now calls a simple family car a sports car.
0003We are out of business cards.Jun. 20, 2024 (Thu) 23:57:24.81ID:2B6KuQoM
Surely something like TV would be a much more leisurely pastime. Who’s watching?
0004We are out of business cards.Jun. 21, 2024 (Fri) 00:05:24.59ID:wzUnlcwi
I guess he’s a shareholder who has read Kajiyama Saburo’s Toyotomi series.
0005We are out of business cards.Jun. 21, 2024 (Fri) 00:11:15.41ID:wyk2qL4l
Motorsports isn’t just the chairman’s hobby. Driving and winning races is a hobby.
0006We are out of business cards.Jun. 21, 2024 (Fri) 00:12:22.16ID:5I8gZDyC(1/4)
F1 was a complete failure, Le Mans was a complete failure, it’s just a hobby lol.
0013We are out of business cards.Jun. 21, 2024 (Fri) 00:43:01.63ID:mC8byu6v
>>6
Le Mans won without Porsche
It’s embarrassing, to be honest.
0074We are out of business cards.Jun. 21, 2024 (Fri) 09:55:51.46ID:/9dDUf0V(1/2)
>>6
Toyota is a little embarrassing manufacturer that poured astronomical funds into F1, entered the race not as a Japanese company but as a global team based in Germany, and then withdrew without winning even once.
Honda has overcome many hardships and is now working hard to create the strongest championship engine.
0007We are out of business cards.Jun. 21, 2024 (Fri) 00:22:26.88ID:Lh49DgMp
You can’t make one unless you love cars.
0008We are out of business cards.Jun. 21, 2024 (Fri) 00:28:05.28ID:WojyaDky
Back in the day, Toyota couldn’t even build proper engines,
and the 2t-g was a twin cam head developed by Yamaha lol.
0036We are out of business cards.Jun. 21, 2024 (Fri) 05:41:35.43ID:yyAZbsn6(1/4)
>>8
The Celsior was quiet and powerful, which was great.
I bought it new, but had an accident and had to scrap it.
0009We are out of business cards.Jun. 21, 2024 (Fri) 00:30:05.85ID:PtG8nXj2(1/3)
100% hobby.
0010We are out of business cards.Jun. 21, 2024 (Fri) 00:33:55.06ID:UCOceQS5
And Toyota Times is congratulating itself. What is Evabetacar?
0011We are out of business cards.Jun. 21, 2024 (Fri) 00:36:38.08ID:qFo7GxOP
A haiku: Toyota is so obsessed with their hobbies.
0014We are out of business cards.Jun. 21, 2024 (Fri) 01:01:14.47ID:PtG8nXj2(2/3)
>>11
That would be Akio.
0012We are out of business cards.Jun. 21, 2024 (Fri) 00:40:14.44ID:jcxCUQpX
Is this more of a concern than fraud?
0015We are out of business cards.Jun. 21, 2024 (Fri) 01:06:54.79ID:73l2wC01(1/2)
That’s so true lol.
0018We are out of business cards.Jun. 21, 2024 (Fri) 01:09:51.11ID:tJAbiD56
Since ancient times, the purpose of participating in motorsports has been to promote the manufacturer and improve its image. Toyota has definitely been able to improve its image, so it’s definitely not just a hobby.
0041We are out of business cards.Jun. 21, 2024 (Fri) 06:37:34.38ID:hHfiWVkN(1/5)
>>18
Toyota races to sell cars. Ferrari sells cars to race.
0019We are out of business cards.Jun. 21, 2024 (Fri) 01:16:52.99ID:V/nScGFx
No one in the world watches motorsports. No one knows what teams are participating, how many there are, what place they came in, where it’s held, when it’s held, or the rules. It’s just the chairman’s hobby.
0048We are out of business cards.Jun. 21, 2024 (Fri) 07:00:21.94ID:6IvAqfAL(2/3)
>>19
That’s it. I restore motorcycles completely, and even though I like cars and machines quite a bit, I never see them.
0085We are out of business cards.Jun. 21, 2024 (Fri) 10:42:04.09ID:znxuegPs
>>19
That’s probably true in Japan
I wonder how it is overseas.
0020We are out of business cards.Jun. 21, 2024 (Fri) 01:29:54.69ID:Q+ohnW+x(1/3)
I’ve always wondered why Daihatsu has been neglecting things for so many years before they started racing. The more you delve into your actual work, the less time you have.
0021We are out of business cards.Jun. 21, 2024 (Fri) 01:30:09.19ID:PKWl27yw
It seems the reports were all lies.
0022We are out of business cards.Jun. 21, 2024 (Fri) 01:32:35.11ID:Q+ohnW+x(2/3)
Even if motorsports are run by companies and not by individuals, and even if it has an effect on hundreds of thousands of people in terms of sales, it doesn’t resonate with the majority of consumers. You can see this by looking at the types of cars that are selling well now.
0023We are out of business cards.Jun. 21, 2024 (Fri) 01:36:54.21ID:Q+ohnW+x(3/3)
Incidentally, even I, who used to watch F1 as a maniac without missing a race, have now moved on. It may have been the case in the past when sports cars were popular and sold well, but things are different now.
0030We are out of business cards.Jun. 21, 2024 (Fri) 03:12:27.28ID:uTE1dDtI(2/2)
>>23
I don’t think Toyota, whose overseas sales ratio is 85%, is going to say something so local to Japan.
0024We are out of business cards.Jun. 21, 2024 (Fri) 01:45:17.34ID:YecgB8N1
I had a vague feeling about this with the Crown SUV. The same is true for cars that run on hydrogen.
0025We are out of business cards.Jun. 21, 2024 (Fri) 01:45:22.59ID:2qxfcLDW
Some technologies are born when competing with other companies under the toughest conditions, after all, Toyota is the one doing it.
0026We are out of business cards.Jun. 21, 2024 (Fri) 01:56:41.81ID:fGAim0Y3
>>25
Toyota’s participation in motorsports is purely for promotional purposes.
0027We are out of business cards.Jun. 21, 2024 (Fri) 02:18:48.75ID:g6jrSorX
When I look at the news about accidents, there are a lot of Priuses.
0029We are out of business cards.Jun. 21, 2024 (Fri) 03:09:56.95ID:hnmykk1Y
What should you do if your shareholders are idiots who don’t understand manufacturing?
0031We are out of business cards.Jun. 21, 2024 (Fri) 03:22:09.54ID:lmIQAuaj(1/3)
Toyota’s image has improved considerably, and they’ve started producing cars with good suspension and cutting-edge features.
0097We are out of business cards.Jun. 21, 2024 (Fri) 11:16:46.60ID:gYqr2zEr
>>31
The 86 is made by Subaru
The Supra is made by BMW.
0032We are out of business cards.Jun. 21, 2024 (Fri) 03:39:39.44ID:cs133Nly
What’s wrong with the head of a car company doing motorsports as a hobby?
I wonder if he’s serious!
0034We are out of business cards.Jun. 21, 2024 (Fri) 05:17:52.29ID:liHZ6Viz
>>32
Do it with your own money.
0038We are out of business cards.Jun. 21, 2024 (Fri) 06:19:56.91ID:01Zn3vcv(1/5)
>>34
They’re the founding family and the largest shareholder, so it’s basically out of their own pocket.
0035We are out of business cards.Jun. 21, 2024 (Fri) 05:25:46.01ID:wPhIGlmo
It’s useful for technology research.
0037We are out of business cards.Jun. 21, 2024 (Fri) 05:44:17.08ID:/C89tjXw
There are many benefits to doing things like improving the brand image, maintaining the motivation of engineers, and pursuing cutting-edge technology.
0039We are out of business cards.Jun. 21, 2024 (Fri) 06:24:36.58ID:TRFBzgBm
You should hit a dog that falls into the water. Ask this question when Toyota is doing well. It’s embarrassing to attack only the other person from a safe place.
0042We are out of business cards.Jun. 21, 2024 (Fri) 06:49:52.43ID:PLhZ1t/T(1/2)
Its image in motorsports is below that of Honda and Nissan.
0043We are out of business cards.Jun. 21, 2024 (Fri) 06:50:09.08ID:V6kUGAAH
In the first place, GR, which is in charge of motorsports, is an in-house company with an independent accounting system, so it is not in a separate entity from Toyota itself.
0045We are out of business cards.Jun. 21, 2024 (Fri) 06:53:26.94ID:s6tj3/Ih
It’s both a hobby and a practical matter.
0046We are out of business cards.Jun. 21, 2024 (Fri) 06:57:28.94ID:oDSp8+S6
The shareholders are pointing out that Daihatsu and other companies should not just play around while their employees are struggling. There should be consistency between the racing activities themselves and the business strategy. Aren’t there too many people missing the point?
0050We are out of business cards.Jun. 21, 2024 (Fri) 07:13:57.48ID:eIBkv14J(1/2)
Fujiwara Tofu Shop’s EV86 is completely the president’s hobby lol.
0052We are out of business cards.Jun. 21, 2024 (Fri) 07:26:43.08ID:rRWdyQjT
It’s just a hobby, self-satisfaction. In this day and age.
0057We are out of business cards.Jun. 21, 2024 (Fri) 08:11:31.04ID:wqt62+27
This advertising is only effective in the era when commercially available cars were becoming faster.
0060We are out of business cards.Jun. 21, 2024 (Fri) 08:17:05.72ID:hHfiWVkN(3/5)
>>57
These days, there are only a handful of drivers who are interested in acceleration or top speed.
The majority of drivers are fine with a safe and economical car.
No wonder motorsports are dying out lol.
0058We are out of business cards.Jun. 21, 2024 (Fri) 08:12:23.91ID:i8N+hf2q
This is probably the best image strategy for a car company.
Reference: https://egg.5ch.net/test/read.cgi/bizplus/1718895146, World Data and graph

Other languages: 「モータースポーツは会長の道楽じゃないのか?」トヨタ株主総会でまさかの詰問……, “¿No son los deportes de motor sólo un pasatiempo del presidente?” Una pregunta inesperada formulada en la junta general de accionistas de Toyota...

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