The Chinese e-commerce site “temu” is showing incredible momentum in Japan. They are literally causing “price destruction” in all areas, including home appliances, clothing, cosmetics, and furniture, but there are many areas that raise questions, such as quality and payment security. On social media, after so-called “product review cases” targeting YouTubers came to light, discussions began about the social credibility of the site itself. In fact, temu is expanding rapidly not only in Japan but also in Southeast Asia. Reactions seem to vary from country to country. Masato Yoshikawa, a Chinese economic trend watcher who was once asked by temu for advice on entering the Japanese market, continues from the first article, “It wasn’t just ‘high-value projects’…The contents of the ‘advice’ that the e-commerce site ‘temu’ sent to the author about entering the Japanese market,” and explains the responses of Asian countries that are not well known in Japan. Targeted for criticism in Vietnam Temu is not only actively expanding into the Japanese market, but also into Southeast Asian markets. In October 2024, the company will enter the Vietnamese market for the first time and is currently expanding its business in major countries in Southeast Asia, including the Philippines, Malaysia, Thailand, and Brunei. It is only natural to target a potential market with a total population of over 600 million, but temu faces a difficult future. The presence of strong local competitors such as Shopee and Lazada, as well as regulatory barriers imposed by governments in various countries, are major factors hindering Temu’s growth. Shopee and Lazada boast an overwhelming share of the Southeast Asian market and have already established consumer trust. In particular, Shopee is based in Singapore and has maintained a high repeat customer rate by developing marketing strategies and user support tailored to the characteristics of each region, as well as a logistics network that is closely tied to the local area. Similarly, Lazada has developed a flexible business model that allows it to utilize its bases in various countries to provide speedy delivery and meet the diverse needs of consumers. When I spoke to a friend living in Vietnam, he immediately replied, “Temu doesn’t yet have the same presence as Shopee.” Shopee has gained the support of “price-conscious consumers” while also running frequent campaigns and thoroughly pursuing convenience on its platform. Temu entered the Vietnamese market in October 2024 but has quickly faced regulatory challenges. The Vietnamese government has taken issue with the fact that Temu began operations without registering its business with the Ministry of Industry and Trade, and has announced that if it does not register by the end of November, it will block access to domestic internet domains and apps. Additionally, authorities have warned consumers to be cautious when making purchases from unregistered platforms. In the month or so since temu’s launch, there has been increased discussion about the service on social media, but many have described it as a disappointment. In particular, the following points have been subject to criticism: ●Disappointing bargains: For consumers who are accustomed to the discounts on Shopee and Lazada, Temu’s unique promotions such as “up to 90% off” do not stand out. ●Slow delivery: Southeast Asian consumers are accustomed to same-day or next-day delivery speeds from Shopee and Lazada, but Temu’s delivery typically takes 6-7 days, making it much less convenient. ●Distrust in quality and safety: There have been multiple reports of some products being different to the photos or being fragile. (Read more below) Gendai Business Published on 12/7 (Sat) 7:24.
>>4 It’s a thing at Japanese companies English is already fluent with AI translation machines so you’d be better off studying something else And Japland is a paradise for idiot college graduates who want to learn English but can’t program lol I’ve already spent 2 million yen on shopping at temu lol I bought a 4TB Semi SSD for 8000 yen cheaper than the Amazon sale lol.
>>4 Seriously, what’s the point of that lol Well, I don’t know if they want to secure talented foreign talent by creating an easy-to-work environment for foreign workers, but they’re just holed up in Japan, and as an online shopping platform they’re not easy to use, have no competitiveness, and no growth potential. And most of all, the Japanese economy itself is in steady decline, the yen is depreciating, and the external value of the yen is plummeting, so how many foreign workers are going to bother to work at Rakuten? That’s it.
When I watch YouTube, I get a lot of ads, and I really hate the intimidating content and aggressive language they use, like throwing things or using rough language.
>>27 That much personal information is turned into money The way these places handle personal information is very suspicious Well, even if card information is stolen, it’s usually the card company that loses If they do this too much, it seems like the credit rating of the card company will go down.
It’s full of suspicious stuff, but after reading the reports of inferior or irrelevant products being sent, I figured they were just sending me stuff anyway.
Most of them are fakes with just a nice exterior, so if you know that from the beginning and buy it as a toy, that’s one thing, but if you buy it just for the cheap price, you’re a fool.
>>35 I don’t want them to wake up because I was told I couldn’t do the job and was trashed at a part-time job interview This time, I’m sorry, that’s fine I wonder if they don’t understand what you’re saying as a customer?
The key point is that it’s not free; if it were free I would be suspicious, but for some reason I feel reassured that it might be okay if there is even a small cost involved.
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