40% are operating at a loss...Beauty salon bankruptcies are on the rise. The reality is that the average customer spending is decreasing due to an increased desire to save money.

Japanese economy
0001gecko★.Oct. 17, 2024 (Thu) 18:37:18.23ID:uN4sX9Ev9
▼ 40% in the red! Further bankruptcies and closures
Although the coronavirus pandemic has subsided and customer numbers are on the rise, many beauty salons are struggling financially, and looking at the performance of beauty salons in fiscal 2023, about 40% of them are in the red. According to a survey by Yano Research Institute, the hair and beauty salon market is predicted to be 2.93 trillion yen in 2024. The breakdown is as follows: barber salon market is 594.6 billion yen, and beauty salon market is 1.4984 trillion yen. By the way, according to statistics from the Ministry of Health, Labor and Welfare, as of the end of March 2022, there were 264,223 beauty salons, 561,475 hairdressers, 114,403 barber shops, and 206,747 barbers. Since there is generally little capital and it is easy to open a business, there are low barriers to entry and a large number of stores, so competition is fierce. There are also other adverse operational factors, such as rising prices of beauty supplies due to the weak yen, and soaring labor and utility costs. Since the end of coronavirus relief funds, cash flow has reached its limits and an increasing number of stores have gone bankrupt or closed down. Stores that had been surviving by receiving zero-zero loans have now begun full-scale repayments, and stores whose sales have been slow to recover are now unable to repay. It seems likely that we will see more hair salons that are weak in terms of revenue and finances go bankrupt or go out of business in the future. ▼ Hair salons used to be supported by regular customers

In the past, hair salons had regular customers who requested a specific hairdresser. Nowadays, customers have strict criteria for selecting a store, with low prices, good finishes, and the store’s atmosphere and customer service being the deciding factors. It is difficult to retain fixed customers, so they seem to be racking their brains trying to secure a fluid customer base. Since customers spend about 1.5 hours in the salon for a cut or color, the atmosphere of the salon is important, but the most important thing is to get the job done as cheaply as possible, and customers seem to be desperately searching reservation sites and apps for coupons that offer good deals in terms of discounts and additional services. When selecting a hairdresser, whether or not a nomination fee is required is an important factor in choosing a salon. According to the Beauty Census (2023), the average price per female customer at a beauty salon remained flat at 7,293 yen compared to the previous year, and the number of visits per year is showing signs of recovery from the COVID-19 pandemic, at 4.32 times (excerpt).

4割が“赤字”経営…「美容室」の倒産が急増。節約志向の高まりで客単価減の現実(週刊SPA!) - Yahoo!ニュース
東京商工リサーチの2024年5月の発表によると、美容室の倒産が急増している。コロナ禍で在宅勤務やテレワークが浸透し、対面での感染リスクの回避から顧客が来店を控え、厳しい環境にあった美容室。今年1~
0002Anonymous Donburako.Oct. 17, 2024 (Thu) 18:37:31.15ID:wjhpbTZS0
Why would you do that?
0003Anonymous Donburako.Oct. 17, 2024 (Thu) 18:38:23.95ID:zIFIhU3c0(1/2)
He acts superior to a barber even though he can’t even use a razor.
0004Anonymous Donburako.Oct. 17, 2024 (Thu) 18:38:37.17ID:UdPvsJzT0
The time has come for poor people to be bald.
0005Anonymous Donburako.Oct. 17, 2024 (Thu) 18:39:17.37ID:6HLOcUsq0
Are there as many beauty salons as convenience stores?
0006Anonymous Donburako.Oct. 17, 2024 (Thu) 18:39:22.56ID:5pxVmy+S0
It’s only natural since there are so many of them lol
They just go into empty stores and they go out of business.
0007Security Guard [lv.2] [Sprout].Oct. 17, 2024 (Thu) 18:39:27.90ID:naNghwau0
It went from once a year to once every two years.
0009Anonymous Donburako.Oct. 17, 2024 (Thu) 18:39:37.81ID:PnBz3KY90
Now I only go to cheap haircuts.
0010Anonymous Donburako.Oct. 17, 2024 (Thu) 18:39:39.96ID:rnSE2XfY0
I guess he learned to cut his own hair during the coronavirus pandemic.
0011Anonymous Donburako.Oct. 17, 2024 (Thu) 18:39:43.81ID:yF3t8Pji0
The introverted Japanese people are popular for their 1,000 yen cheesecake.
0012Anonymous Donburako.Oct. 17, 2024 (Thu) 18:39:57.13ID:gPD3bMfz0
Bald man: “That’s tough.”
0013Anonymous Donburako.Oct. 17, 2024 (Thu) 18:40:01.43ID:WaayjrLu0
Poor Japan – people with no money who can even go to the hair salon. This is news that symbolizes Japan, which is only getting poorer under the hellish LDP-Komeito government.
0014Anonymous Donburako.Oct. 17, 2024 (Thu) 18:40:03.68ID:Hc6x2B8G0(1/2)
You can tell at a glance what a modern Japanese person is like – messy hair, rough skin, dragging their feet while wearing Uniqlo clothes – poverty makes people dull, lol.
0041Security guard [lv.4].Oct. 17, 2024 (Thu) 18:45:46.24ID:06jv1/xZ0
>>14
Maybe it’s because you live in that kind of area?
0082Anonymous Donburako.Oct. 17, 2024 (Thu) 18:51:26.59ID:K840fl+Q0(2/2)
>>14
Uniqlo is very popular in China
The ones who are feeling lifeless are the Chinese who have been targeted by the Chinese secret police and are facing a bleak future.
0094Anonymous Donburako.Oct. 17, 2024 (Thu) 18:53:17.20ID:BvJABW/80
>>14
32 The program is still in progress, but it is forbidden to repost on affiliate sites. Security guard [lv.8] [New shoots] (スフッ sdbf-lmmt) sage 2024/09/15 (Sun) 17:44:27.67 id:wsygypqod
I’ll be 56 this year, but I’m aware that I’m an average person who hates making money.
No matter what, if I bring up a topic that was popular in my generation, it gets the most excitement.
31 The program is still in progress, but it is forbidden to repost on affiliate sites. Security guard [lv.8] [New shoots] (ワッチョイ 769a-60l6) 2024/09/27 (Fri) 18:00:29.48 id:pm7ohwc20
I’m 60, but I only jerk off once a week.
My side dish is the new graduates at work.
0015Security guard [lv.25].Oct. 17, 2024 (Thu) 18:40:21.47ID:+b8gQskx0
A great place to talk to young girls for over an hour.
0016Anonymous Donburako.Oct. 17, 2024 (Thu) 18:41:08.04ID:ToFnpDwN0
There are a lot of hair salons opening, but none of them have any customers.
0017Anonymous Donburako.Oct. 17, 2024 (Thu) 18:41:08.69ID:5zuTKRSl0(1/2)
1000 yen haircut and Uniqlo clothes.
0018Anonymous Donburako.Oct. 17, 2024 (Thu) 18:41:28.39ID:SuLslx4k0
They’re all so cocky and drive nice cars.
0019Anonymous Donburako.Oct. 17, 2024 (Thu) 18:41:38.02ID:Rf/gdWqM0(1/8)
There are too many dentists and beauty salons in the city. The only thing is that the labor force is constantly coming in from vocational schools, so there’s an oversupply.
0020Anonymous Donburako.Oct. 17, 2024 (Thu) 18:41:38.47ID:E3jzLpRf0
I bought new clippers for the first time in 15 years.
And it worked great lol.
0021Security guard [lv.7].Oct. 17, 2024 (Thu) 18:41:42.24ID:1P9cGFRl0
The numbers just got too big.
0022Anonymous Donburako.Oct. 17, 2024 (Thu) 18:41:45.29ID:wQ5wo0r70
It’s because there’s more baldness.
0023Security guard [lv.7].Oct. 17, 2024 (Thu) 18:42:14.85ID:oViqkDcI0
Are those charismatic hairdressers who were all so cocky still around?
0033Anonymous Donburako.Oct. 17, 2024 (Thu) 18:44:58.54ID:XMMwYcF40
>>23
There was also an unlicensed driver who appeared on TV a lot as a charismatic figure.
0024Anonymous Donburako.Oct. 17, 2024 (Thu) 18:42:23.52ID:7bN473tw0
Homeowners do it, it will never go bankrupt.
0025Security guard [lv.27].Oct. 17, 2024 (Thu) 18:42:48.98ID:5mIprFuO0
QB House is expensive,
but anything less than that would be bad, so I’d go with QB.
0027Anonymous Donburako.Oct. 17, 2024 (Thu) 18:42:55.64ID:N0EH3XMN0
It’s a fight for survival, I guess. You’d better keep in mind that they’re gang stalkers, I think they’ll harass stores too.
0028Anonymous Donburako.Oct. 17, 2024 (Thu) 18:43:09.91ID:EKzmO/TD0(1/5)
The clippers just arrived so I’m going to shave my head now.
0030Anonymous Donburako.Oct. 17, 2024 (Thu) 18:44:06.98ID:CA1jOoBb0
Serves them right as there are fewer job opportunities for Yankees.
0034Anonymous Donburako.Oct. 17, 2024 (Thu) 18:45:06.37ID:j80Sq2AY0
Apparently it’s about five times the size of a convenience store.
0051Anonymous Donburako.Oct. 17, 2024 (Thu) 18:47:20.92ID:YkG+qPOd0(1/2)
>>34
Seriously?
0036Anonymous Donburako.Oct. 17, 2024 (Thu) 18:45:11.17ID:K840fl+Q0(1/2)
There are too many stores and schools.
0037Anonymous Donburako.Oct. 17, 2024 (Thu) 18:45:12.81ID:+HK/GKLz0
When I try to make a reservation two days in advance on a reservation site, I can’t get a reservation at some salons I’ve been to.
Is it because the area is experiencing population decline or there are not enough young hairdressers because they have multiple salons?
0038Anonymous Donburako.Oct. 17, 2024 (Thu) 18:45:25.65ID:87e8mz6n0
Will charismatic hairdressers become popular again?
0039Anonymous Donburako.Oct. 17, 2024 (Thu) 18:45:25.82ID:8mVlNUMB0(1/2)
No, I do it myself. After some trial and error with all the equipment, I was able to achieve a stable fade cut using a three-way mirror, a shaver, two types of clippers, and a pair of razor scissors. I haven’t been to a barber in 20 years.
0040Anonymous Donburako.Oct. 17, 2024 (Thu) 18:45:32.43ID:8e9J0/4Z0
I originally had a two-block haircut, but I stopped going because of COVID-19. I realized that it was enough to cut the front and sides myself and have my wife cut the rest with a pair of scissors.
0043Anonymous Donburako.Oct. 17, 2024 (Thu) 18:46:11.79ID:WN5t/KyI0(1/12)
Hair salons are like host clubs, they inflate the price with talk, and when my daughter started going I found out that the starting price was 30,000 yen per session.
0044Anonymous Donburako.Oct. 17, 2024 (Thu) 18:46:33.19ID:Rf/gdWqM0(2/8)
Men can manage to be a little careless, but I think it’s really tough for women. Every single visit to the hair salon is a huge expense.
0047Anonymous Donburako.Oct. 17, 2024 (Thu) 18:46:53.78ID:WN5t/KyI0(2/12)
>>44
Just go to Eleven Cut.
0048Anonymous Donburako.Oct. 17, 2024 (Thu) 18:46:53.82ID:kHW7Ktzl0(1/3)
There are more and more cheap hair salons now.
0052Anonymous Donburako.Oct. 17, 2024 (Thu) 18:47:43.49ID:WN5t/KyI0(3/12)
>>48
The official price is
But as you go along, you get recommended things and the price goes up
It’s like CoCo Ichibanya curry.
0050Anonymous Donburako.Oct. 17, 2024 (Thu) 18:47:12.93ID:qBY3iM820
There are way too many dentists. How many of these are there in front of one station? I wish they’d go out of business. And also those phony chiropractors.
0054Anonymous Donburako.Oct. 17, 2024 (Thu) 18:48:03.96ID:zODGP5CU0
When it comes to dentists, it might be better to go for newer equipment since it’s newer. I don’t know any hairdressers.
0055Anonymous Donburako.Oct. 17, 2024 (Thu) 18:48:06.39ID:J6XiMacC0(2/3)
The only thing I’m allowed to do myself is shave my head. No one’s gonna tell me to my face that it’s a weird hairstyle.
0057Anonymous Donburako.Oct. 17, 2024 (Thu) 18:48:14.03ID:JNp/HmWl0(1/4)
After all, you can cut your own hair.
Reference: https://asahi.5ch.net/test/read.cgi/newsplus/1729157838, World Data and graph

Other languages: 4割が“赤字”経営…「美容室」の倒産が急増。節約志向の高まりで客単価減の現実, El 40% está en números rojos... El número de quiebras de salones de belleza está aumentando rápidamente. La realidad es que el gasto medio por cliente está disminuyendo debido a la creciente tendencia a ahorrar dinero.

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