“The image of 100 yen ice cream...” Meiji’s “Super Cup” price hike exceeds 180 yen, raising consumers’ awareness of the “barrier of spending on ice cream.”

Japanese economy
0001Flower ★ Rolling.Jul. 24, 2024 (Wed) 17:16:13.52ID:VMfvbmBN9
“The image of 100 yen ice cream…” Meiji’s “Super Cup” exceeds 180 yen after price hike, consumers are conscious of the “wall of spending on ice cream”
2024.07.24 15:00 Money Post Web
The wave of price hikes is hitting ice cream, a convenient snack. Meiji has announced price increases and changes to the contents of a total of 128 items, including ice cream and chocolate, starting with shipments on September 2nd. The 19 ice cream products affected will have price increases ranging from approximately 5 to 11%. The long-selling brand Meiji Essel Super Cup (hereinafter referred to as Super Cup), which will celebrate its 30th anniversary this September, will be raising its price from the current 172 yen to 183 yen (all prices below include tax). Looking back at the price of the Super Cup, it was 103 yen when it was released in 1994. The price was raised by 20 yen for the first time in 2008 (to 126 yen), by 10 yen in 2015 (to 140 yen), and by 10 yen in 2019 (to 151 yen), surpassing 150 yen. Since 2022, the price has been increasing at a rate of about 10 yen per year, but those from a generation that has a strong image of the “100 yen era” that lasted for about 15 years have expressed surprise that the latest price increase has brought the price above 180 yen. The image of “100 yen ice cream” is too strong. Mr. A, a man in his 30s who works at an IT company, said he was surprised not only by the price increase of “Super Cup,” but also by the current price. “When I was a child, I loved Super Cup Vanilla and ate it often. I don’t remember eating it since I started working… The image of “100 yen ice cream” was so strong that I was surprised when I heard on the news that the current price was 172 yen and would rise to 183 yen. “I can’t believe it’s gone up so much since I stopped eating it.” After the price revision, it will stay in the 100 yen range at 183 yen, but Mr. A can’t hide his shock at the change in the times, saying, “It’s still almost the same as 200 yen.” *Click the link for the full text.

「100円アイスのイメージが…」 明治「スーパーカップ」が値上げで180円突破、消費者が意識する「アイスにかける金額の壁」 | マネーポストWEB
手軽なおやつであるアイスにも、値上げの波が押し寄せている。明治は9月2日出荷分より順次、アイスやチョコレートなど計128品目で値上げや内容量の変更を発表した。対象のアイスは19品で値上げ幅は約5~1...
0090Anonymous donburako rolling around.Jul. 24, 2024 (Wed) 17:27:56.45ID:F/Qke8u90
>>1
How much is Hagedats?
0106Anonymous donburako rolling around.Jul. 24, 2024 (Wed) 17:29:51.00ID:p4EuY9gX0(1/2)
>>1
The price will never go back down even if the yen rises!
0003Anonymous donburako rolling around.Jul. 24, 2024 (Wed) 17:17:41.60ID:oOg2TICh0
Foreigner: “It’s cheap!”
0004Anonymous donburako rolling around.Jul. 24, 2024 (Wed) 17:17:55.35ID:ibzA1HKZ0
Under this hellish LDP-Komeito government, incomes are falling and the only things that are rising are taxes and prices.
0005Anonymous donburako rolling around.Jul. 24, 2024 (Wed) 17:17:59.44ID:uF5uRCLw0(1/2)
It costs 110 yen if you buy it at a supermarket or drugstore.
0089Anonymous donburako rolling around.Jul. 24, 2024 (Wed) 17:27:49.47ID:9WXr7CLD0
>>5
I usually think it’s about 100 yen + tax at the supermarket
But was it 172 yen at the convenience store?
0006Anonymous donburako rolling around.Jul. 24, 2024 (Wed) 17:18:08.30ID:uW13VOxj0
Poor people have no choice but to make their own shaved ice to eat.
0008Anonymous donburako rolling around.Jul. 24, 2024 (Wed) 17:18:33.88ID:ncZr8Gnz0
It’s usually 98 yen at the local supermarket.
0009Anonymous donburako rolling around.Jul. 24, 2024 (Wed) 17:18:39.30ID:Mdr/1+hX0
At the local supermarket it’s still only 88 yen or so, but I’m wondering whether I should buy a lot of them now.
0010Anonymous donburako rolling around.Jul. 24, 2024 (Wed) 17:18:39.67ID:g0oOfa3h0
200 yen for something this tasty (lol)
They were an ally of the poor.
0011Anonymous donburako rolling around.Jul. 24, 2024 (Wed) 17:18:53.43ID:7P6Ru0KI0
Super Cup Vanilla smells too chemically and is too yellow.
0012Anonymous donburako rolling around.Jul. 24, 2024 (Wed) 17:19:00.78ID:0A29p7YS0(1/2)
At the local supermarket it was 109 yen excluding tax. Even so, the price went up so I’ve started buying less. I think it was around 90 yen until recently.
0013Anonymous donburako rolling around.Jul. 24, 2024 (Wed) 17:19:06.10ID:+p2w+RVG0
It’s so expensive! I’m surprised because I always buy from cheaper stores.
0014Anonymous donburako rolling around.Jul. 24, 2024 (Wed) 17:19:11.16ID:g2nbjy9M0
It’s a price hike to take advantage of the situation.
0016Anonymous donburako rolling around.Jul. 24, 2024 (Wed) 17:19:29.95ID:o+prrImE0
Poor people should just eat Garigari-kun snacks.
0017Rolling.Jul. 24, 2024 (Wed) 17:19:33.64ID:+xETjBjU0
Ice cream? Are you a kid? lol
0018Anonymous donburako rolling around.Jul. 24, 2024 (Wed) 17:19:37.04ID:iKFqQd/V0(1/6)
I bought some bananas, wrapped each half in plastic wrap and froze them.
0019Anonymous donburako rolling around.Jul. 24, 2024 (Wed) 17:19:46.65ID:l7Pfv/hI0
I imagine that shape of ice cream costs 50 yen.
0020Anonymous donburako rolling around.Jul. 24, 2024 (Wed) 17:20:00.06ID:CMewaJmv0(1/4)
Garigari-kun is still under 100 yen, so it’s fine.
0021Anonymous donburako rolling around.Jul. 24, 2024 (Wed) 17:20:09.86ID:JxWo/F/50(1/2)
OK managed to hold on to 88 yen.
0022Anonymous donburako rolling around.Jul. 24, 2024 (Wed) 17:20:14.61ID:G02JqaCS0(1/3)
Prices have gone up quite a bit as stock runs out.
0023Anonymous donburako rolling around.Jul. 24, 2024 (Wed) 17:20:32.47ID:yjkzN5vU0
Even juice used to be priced at 100 yen a long time ago. You’ll get used to it eventually.
0048Anonymous donburako rolling around.Jul. 24, 2024 (Wed) 17:23:12.04ID:iKFqQd/V0(2/6)
>>23
It was 250ml
Now it’s 78 yen for 500ml.
0024Anonymous donburako rolling around.Jul. 24, 2024 (Wed) 17:20:34.50ID:Lz66GDCz0(1/2)
You can still buy it at the supermarket for under 100 yen.
0025Anonymous donburako rolling around.Jul. 24, 2024 (Wed) 17:20:34.54ID:YFc90dnF0(1/3)
I used to buy things without looking at the price, but now I do that.
0027Anonymous donburako rolling around.Jul. 24, 2024 (Wed) 17:20:48.41ID:8cjkixav0
I’m not eating lacto ice cream anymore.
0028Anonymous donburako rolling around.Jul. 24, 2024 (Wed) 17:20:52.41ID:mD2hOZG70
It’s 80 yen + tax at my local Avie

OK, but I think it’s 88 yen + tax.

0029” ” Roll.Jul. 24, 2024 (Wed) 17:20:59.78ID:ewR4mrjW0(1/4)
Because it’s lacto ice cream.
0030Anonymous donburako rolling around.Jul. 24, 2024 (Wed) 17:21:11.96ID:T7SkPrOk0
It’s crazy expensive at convenience stores, but cheap at supermarkets and drug stores.
0031Anonymous donburako rolling around.Jul. 24, 2024 (Wed) 17:21:14.42ID:m8guBVSr0
If I buy ice cream in bulk, I end up eating too much and it’s gone quickly. I wish they would deliver it by drone just once a day.
0032Anonymous donburako rolling around.Jul. 24, 2024 (Wed) 17:21:29.77ID:yMB+wHmZ0(1/3)
You can mass produce it with a machine at the push of a button, so if the price goes up, it just doesn’t seem like you’re making enough effort.
0047Anonymous donburako rolling around.Jul. 24, 2024 (Wed) 17:23:11.81ID:CMewaJmv0(2/4)
>>32
If that’s the case, what about canned juice, which can be consumed simply by pouring it?
The rising costs are due to rising distribution costs.
0035Anonymous donburako rolling around.Jul. 24, 2024 (Wed) 17:22:01.23ID:D6sm/4h70
Huh? I only buy it when it’s around 100 yen.
0036Anonymous donburako rolling around.Jul. 24, 2024 (Wed) 17:22:06.31ID:kpoXVB5U0
It’s okay, it’s 150 yen at the supermarket.
0038Anonymous donburako rolling around.Jul. 24, 2024 (Wed) 17:22:23.78ID:JxWo/F/50(2/2)
Also, Garigari-kun comes in a family pack. Even though it’s meant for the whole family, I feel a sense of superiority being able to have it all to myself. It may seem pathetic, but it’s also brave.
0039Anonymous donburako rolling around.Jul. 24, 2024 (Wed) 17:22:29.07ID:8xCwcrPx0
Don’t use convenience stores.
0040Anonymous donburako rolling around.Jul. 24, 2024 (Wed) 17:22:40.68ID:ROewcUa60
I’m looking for some soda ice cream with two sticks, but I can’t find it anywhere.
0041Anonymous donburako rolling around.Jul. 24, 2024 (Wed) 17:22:52.42ID:Set3+Rwd0(1/2)
The poor man is a home run bar.
0069Anonymous donburako rolling around.Jul. 24, 2024 (Wed) 17:26:20.99ID:kuab7CZb0
When I was a kid, ice cream was basically 50 yen…
Reference: https://asahi.5ch.net/test/read.cgi/newsplus/1721808973

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