“It’s really harsh” “They shouldn’t make people feel close to them” – people express discomfort over Acom’s new commercial “Going into debt to go to sister’s wedding”
Commercial video “It’s really harsh,” “They shouldn’t feel close to us” – discomfort caused by Acom’s new commercial “Going into debt to go to my sister’s wedding” The major consumer finance company “Acom,” known for its catchphrase “Your first Acom,” has been inundated with criticism over the content of its new commercial. On September 12th, a new commercial titled “My Little Sister’s Wedding” was released on Acom’s official YouTube site. This commercial is about “What’s important now. “The concept is… An older brother who works part-time and dreams of becoming a successful musician receives an invitation to his younger sister’s wedding, but doesn’t have the money to buy a suit. The brother is worried about his younger sister, saying, “Don’t push yourself, just wear your everyday clothes. You probably don’t even have a suit anyway,” but he borrows money to buy a suit and goes to the wedding in order to be a part of his sister’s special occasion. The message is that if you absolutely need money, please use Acom.” (Social Affairs Reporter) The company’s commercials tend to have a comedic touch, such as the “Samurai Big 3 Series” featuring comedians Kamaitachi and actor Suzuki Nobuyuki, and a series in which actor Watabe Atsuro plays the role of a department manager. However, this time, the show will take a heartwarming approach that will warm the hearts of viewers. The new commercial has been viewed approximately 4.33 million times in just under two weeks. As the number of views would suggest, there are a lot of positive comments… but there are also a lot of negative comments about x. “This Acom commercial is really harsh. In their attempt to make it a good story, the lies and dubiousness of it all stand out even more. A commercial that leaves a bad aftertaste. 》 《Making a commercial about taking out a loan from a consumer credit company to attend your sister’s wedding seem like an uplifting story. 》 《That was a real surprise. In reality, this kind of thing shouldn’t be communicated in a way that makes people feel close to it. I guess they do that because they can’t get work done. 》 “In the 1990s, with the advent of automated contract machines, consumer finance companies began actively using famous celebrities in their commercials and running a large number of them. In the 2000s, Mayumi Ono’s commercials were also a hot topic. While these commercials make consumer finance feel more familiar to consumers, there are concerns that they have an influence on younger generations, and although they were refrained from airing for a while, they have been revived in recent years. In addition, consumer finance companies are careful to avoid depictions that blatantly evoke the image of “debt,” so commercials that say “you can borrow money easily” are rarely seen. This commercial was unusual in that it presented a specific “use scenario,” which seemed to cause viewers to feel uncomfortable.” (ibid.) I’m sure he never imagined that his sister would borrow money to buy a suit.
If she knows her brother doesn’t have a suit, I thought she should borrow one for him… lol. Even if she borrows money to buy one, he probably won’t use it after that, so it’s a waste of money lol.
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