Abe Sadao comments on “Futehodo” winning the 2024 U-CAN New Word Award, admitting he’s never said the phrase. “Inappropriately Too Much!” wins Grand Prize.
The “2024 U-CAN New Word and Popular Phrase Awards,” which decides the most talked-about words of 2024, was announced on the 2nd, with the TBS Friday drama “Inappropriately Too Much!”, which aired in January of this year, being selected as the “Annual Grand Prize Winner.” Starring actor Sadao Abe and others attended the awards ceremony held in Tokyo on the same day. Broadcast on TBS’s “Friday Drama” slot, “Inappropriately Too Much!” was scripted by Kudo Kankuro, with Abe Sadao playing the protagonist and Kawai Yumi playing his daughter. Traveling back in time between 1986 and 2024, the talk did not directly criticize the compliance-based society, but instead emphasized that it is natural that there are gaps between eras, generations, and individuals, and that rather than denying differences in any era, we should accept the existence of differences and hold discussions to find common solutions. Regarding the reason for the award, he said, “The year 2024 was riddled with inappropriate cases, including fraudulent certification by a major automobile manufacturer and failure to report party ticket revenues in income and expenditure reports. On the other hand, compliance has been strengthened in recent years. Companies not only have a social responsibility to their customers and shareholders, but they are also required to be considerate of each and every employee, including harassment and work style reform. For the Showa generation, who lived through an era of economic growth with group priority and self-sacrificial service, this is a dramatic change that feels like a time slip. “The Friday drama ‘Too Inappropriate!’ helped me laugh off this feeling of being left behind in the Showa era,” he explained. “The protagonist from the Showa era boldly adheres to the rules of the Showa era and the fundamental principles of humanity in the Reiwa era, while questioning the rules of the Reiwa era, and searches for ways to resolve things through dialogue. It teaches us that inappropriate is inappropriate no matter what the era. In the House of Representatives election held in October, the Liberal Democratic Party’s election pledge was to “follow the rules.” This is the pledge made by the Sensei, the highest organ of national power who enacts laws. Isn’t there a limit to how inappropriate this is?” he asks. In addition to Abe, producers Isoyama Akira, Amemiya Saeko, and director Kaneko Norifumi appeared at the awards ceremony. On stage, Abe said, “Thank you very much. I’m happy to be here, a place I always see on TV. To be honest, we have never said the word “futetsudo” to ourselves… I’m honored that the entire drama was appreciated,” he said with a smile. He said with a wry smile that he doesn’t usually behave in an inappropriate manner, “I usually live a quiet life.” When asked by the MC to show his appreciation appropriately, Abe replied, “I wanted to see Yaku Mitsuru. I’m just happy to have him here,” he said, feeling humbled. The top ten were: “The illicit funds problem,” “The community,” “Middle-aged Japan,” “New banknotes,” “50-50,” “bling-bang-bang-born,” “White project,” “Failed to leave behind any notable quotes,” and “That’s enough, isn’t it?” The award recognizes individuals or organizations associated with the origin of the neologism or buzzword that emerged between December 1, 2023 and November 30, 2024 and that has struck a chord with society in a subtle way or made a strong impact on the world. The selection committee members were Kindaichi Hideho (Professor at Kyorin University), Shinsan Naeko (Manga artist and columnist), Patrick Harlan (Comedian), Muroi Shigeru (Actor, Essayist, Director of Toyama Prefectural Koshi no Kuni Literature Museum), Yaku Mitsuru (Manga artist) (in alphabetical order), and Otsuka Yoko (Editor-in-Chief of “Basic Knowledge of Modern Terms”). Oricon.
That’s true. This drama was really interesting and I was hooked. I’ve never heard anyone say or say anything negative about it. Garbage selection committee.
Well, just beating Ohtani is enough to earn him praise. Thank you for ending the era of baseball terminology. If he wasn’t selected because of the harassment this year, there will probably never be another baseball game.
I bet some idiot like Yaku Mitsuru said, “There’s a limit to inappropriateness, but it’s a bit long and doesn’t sound right, so let’s go with ‘fu-te-hodo’.”
A mysterious buzzword that nobody knows I’m critical of the trend of forcing baseball terms into buzzwords, but I think 50-50 sounds more familiar than Fute.
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