Approximately 70％ of people are having difficulty obtaining rice！ Substitutes for rice are “noodles and flour products．” Udon， pasta， and somen are popular．

About 70% of people have difficulty obtaining rice! Rice substitutes are “noodles and flour products.” Udon, pasta, and somen are popular
★About 70% of people are troubled by the “Reiwa rice riots”! What ingredients can be used instead of rice? [Tokubai Survey]
The summer of 2024 was so difficult to obtain that it was called the “Reiwa rice riots.” Loco Guide Co., Ltd., a member of the Kufu Company Group that operates the flyer and shopping information service “Tokubai,” conducted a survey on the “rice shortage” among 12,816 “Tokubai” users. Rice shortage and price hike cause trouble for about 70% of people
When asked if they were troubled by the current rice shortage and price hike, 45.3% answered “very troubled” and 28.2% answered “somewhat troubled,” meaning that a total of 73.5% of people were “troubled.” In addition, when asked how they were dealing with the situation (with multiple answers allowed), 37.8% answered “I look for stores that sell rice and buy it,” 36.4% said “I buy it even though it is expensive,” and 35.4% said “I have reduced the number of times rice appears on the dinner table,” showing that people are dealing with a variety of issues. Using “noodles” and “wheat flour products” as substitutes for rice
As more than 30% of people answered that they have “reduced the number of times rice appears on the dinner table,” it appears that in a situation where rice is hard to come by and expensive, it is essential to use staple foods instead of rice. In a question asking about staple foods that have been appearing more frequently on the dinner table (multiple answers allowed), “udon” came in first with a majority of 50.5%. This was followed by “pasta” at 42.2%, “somen” at 40.2%, and “bread” at 39.5%, indicating that noodles and wheat flour products are widely adopted as substitutes for rice. Sample size: 12,816 people
Survey period: August 23rd to August 25th
(excerpt).

「令和の米騒動」に困っている人は約7割！　米の代わりに活用できる食材とは？【トクバイ調査】 - U-NOTE[ユーノート] - 仕事を楽しく、毎日をかっこ良く。 -

「令和の米騒動」とも言われるほど、米が入手困難となった2024年の夏。くふうカンパニーグループで、チラシ・買い物情報サービス「トクバイ」を運営する株式会社ロコガイドは、「トクバイ」ユーザー12,...

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