On the 18th, Seven-Eleven Japan announced its plans to start selling freshly fried doughnuts cooked in-store nationwide by February 2025. The product went on sale at around 5,000 stores in the Tokyo metropolitan area on the 3rd, and sales have been brisk, with around 2.4 million units sold in two weeks. The company also plans to triple the number of stores selling bread cooked in-house to about 3,000 by March 2025. Expanding the range of products available in the space next to the register will help increase the number of customers visiting the store. Seven-Eleven initially sold three types of donuts at around 5,000 stores in Tokyo, Chiba and Saitama prefectures: “Freshly fried donuts (maple)” (140 yen), “Freshly fried donuts (custard)” (160 yen), and “Freshly fried donuts (chocolate)” (160 yen). Throughout October, the number of stores stocking the product will expand to Gunma, Fukushima, Tochigi and other prefectures. The sales area will expand to the Chubu region in November, and the number of sales outlets is expected to exceed 11,000. It will be expanded to stores nationwide by February next year. Seven-Eleven’s freshly fried donuts are made from fermented dough that is heated and then frozen before being delivered to each store from the factory. A unique feature of this product is that the final frying process is carried out in-house, minimizing deterioration of the dough and ensuring that the fluffy texture and flavor are not lost. At Seven-Eleven’s autumn product policy briefing held on the 18th, Executive Managing Director Aoyama Seiichi explained about the freshly fried doughnuts, saying, “There is a tailwind that could be called the fifth doughnut boom, and people of all genders are buying them.” Seven-Eleven previously sold its own doughnut products, but discontinued them in 2017. With this re-entry, the company says it will regularly introduce new products to respond in a timely manner to changes in consumer demand. As for products displayed next to the cash register, the company plans to triple the number of stores selling other items besides donuts, such as hot, freshly baked bread, from the current number of around 1,000 to 3,000 by March 2025. A unique feature of the shop is that melon bread, croissants, chocolate cookies, etc. are heated in the store after being ordered. Aoyama said, “Female customers often purchase it in the afternoon or evening, and it is purchased in a different way than conventional breads. We will further expand the number of stores selling the product to 10,000 by March 2026.” Nikkei Shimbun, September 18, 2024, 14:55.
They used to sell it but it wasn’t popular so I thought they took it down. I guess they’re doing it again. I remember when I ordered custard they gave me a sugar stick and I was like, what is this?
>>41 When I was in high school, the part-time jobs I did at a convenience store consisted of cashiering (cash only), stocking the juice in the refrigerated display case (you could steal as many as you wanted, I liked Chasse lol), stocking the shelves, and at most rolling and grilling frankfurters and occasionally accepting deliveries for dry cleaning. A dreamlike youth. It was awkward when my first-time sex friend who lived nearby came over as a customer lol. I think the hourly wage was 525 yen. The work that convenience stores do these days is earth-shattering, I really admire them!
>>41 That’s true. The people who enjoy treating convenience store part-timers like they’re the lowest class are usually less skilled than convenience store part-timers lol.
0042Anonymous donburako rolling around.Sep. 18, 2024 (Wed) 15:34:26.82ID:h8uPCAv/0
Oden has disappeared from all the local stores, but I hope it makes a comeback.
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