[Korea Wave, November 11th] With the peak summer season over, the Korean cafe industry is trying to maintain sales with specialized autumn menus. Meanwhile, the new menu item “Halmega Misukgal Coffee” from low-priced cafe brand “Mega MGC Coffee” is proving to be a big hit. “Harumega Misukgal Coffee,” one of the new fall menu items released by Mega Coffee in early September, recorded sales of 1.35 million cups in the 60 days since its release. In the industry, it is considered highly unusual for a particular seasonal menu item that uses coffee as an added ingredient to sell more than one million cups. This “Harumega Misukgal Coffee” is the successor to “Harumega Coffee,” which was introduced as a menu item last fall, and has a sweet and rich “mixed coffee” flavor with the addition of fragrant misukgal (grain powder). It attracted attention on social media even before its release, with people asking, “Whose grandma’s taste is this?” and some stores were out of stock, so recipes for recreating it at home were even shared online. Although it is a high-calorie drink with 413 calories per cup, its affordable price of 2,700 won (about 280 yen) also encouraged consumers to choose it. Capitalizing on this popularity, Mega Coffee sold 2.5 million units in one month, along with other new fall menu items (five beverages and two desserts). A source from Mega Coffee said, “Sales volumes are comparable to those of watermelon juice during the peak summer season. He said he remembers one comment he heard: “I wonder which grandma makes this delicious, fragrant, and sweet taste.” He also explained that stock shortages at some stores were due to a failure to forecast demand, but that there were no problems with the supply of materials. Mega Coffee is expecting strong sales despite rising prices of its raw material, coffee beans. The company’s performance has been supported by a longer, hotter than usual summer and a string of successful autumn seasonal menu items. The operating company, Enhouse, had sales of 368.3 billion won (US$382 million) last year, a sharp increase from 174.8 billion won (US$181 million) the previous year, and its operating profit doubled from 30.9 billion won (US$32 million) to 69.3 billion won (US$72 million). November 11, 2024.
In the movie “Batman v Superman” there was a drink called “Grandma’s Peach Tea”. Anyway, it’s “Harume Gami Sukkal Coffee”. Haru = Spring… figurative expression Megami = Goddess… object of worship in a national religion I understand up to this point, but when it comes to sukkuru, I don’t get it at all.
They say Korea has a developed cafe culture, but the amount of coffee beans they consume is less than Japan, let alone the US or Europe. I guess the coffee is either really weak or fake.
The bba generation in the land of disaster hasn’t even drunk Kopi yet. I think this was a time when people still enjoyed corn tea. Even as time went on and we entered the 2000s, there were only instant copies, and I don’t think there was a proper copy culture.
Korean stick coffee contains only about half the amount of coffee as Japanese stick coffee. So, no one puts in two bottles, so they pour in less hot water. Apparently he uses the bag of stick coffee after it has been brewed to make some magic (lol).
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