Imperial Household Agency Allocates $170,000 for Instagram Operations in 2025

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The Imperial Household Agency’s 2025 Instagram budget soars to $170,000, boosting public relations for royal activities.

1Still, Anonymous moves.Dec. 30, 2024 (Mon) 15:40:36.52ID:XgPQd+410
In the government’s budget proposal for fiscal 2025, which was approved by the Cabinet on the 27th, the Imperial Household Agency has allocated over 27 million yen in next year’s budget, more than 10 times this year’s amount, for outsourcing filming, video production, and public relations advisory services in order to more actively use Instagram and enhance public relations about the Imperial Household’s activities.

宮内庁の公式インスタ来年予算が10倍超の約2700万円に!信子さまのお住まいの改修には5億円超|FNNプライムオンライン
宮内庁は、公式インスタグラムなどを通じて皇室の活動の広報を充実させるため、来年度予算に今年度の10倍以上の2700万円余りを計上しました。2024年4月にスタートした宮内庁の公式インスタグラムは12月27日現在でフォロワーが186万人を超え...
2Still, Anonymous moves.Dec. 30, 2024 (Mon) 15:41:10.11ID:LmM1F9U10
Royal business.
4Still, Anonymous moves.Dec. 30, 2024 (Mon) 15:41:39.02ID:b5qO291f0
Wow.
6Still, Anonymous moves.Dec. 30, 2024 (Mon) 15:42:15.00ID:Bh2Eh/GM0
A bold cut from the middle.
7Still, Anonymous moves.Dec. 30, 2024 (Mon) 15:42:19.00ID:sVCodKVC0
Is it the cost of equipment or the cost of labor?
8Still, Anonymous moves.Dec. 30, 2024 (Mon) 15:42:24.59ID:TWrkjxnX0
Instagram costs money.
11Still, Anonymous moves.Dec. 30, 2024 (Mon) 15:43:11.92ID:ONVDRJ7v0
What’s the point of outsourcing Instagram management?
Hisa should manage it himself.
12Still, Anonymous moves.Dec. 30, 2024 (Mon) 15:43:30.69ID:3JQ6yUqrr
Another handout?
13Still, Anonymous moves.Dec. 30, 2024 (Mon) 15:43:37.21ID:u1FbmpYW0
At the very least, they need to use domestically produced social media to guide the public.
14Still, Anonymous moves.Dec. 30, 2024 (Mon) 15:44:02.52ID:LmM1F9U10
Maybe you have some extra tax?
16Still, Anonymous moves.Dec. 30, 2024 (Mon) 15:45:45.95ID:u5SacnFSr
Isn’t that enough? This is no time to let him play king in a country that continues to decline.
18Still, Anonymous moves.Dec. 30, 2024 (Mon) 15:46:51.31ID:zRYLulBD0
Wouldn’t it be cheaper if it included transportation costs, shooting, editing, etc.?
27Still, Anonymous moves.Dec. 30, 2024 (Mon) 15:48:45.48ID:KEer8Alf0
>>18
So you’re going on official business trips with a personal photographer and director?
19Still, Anonymous moves.Dec. 30, 2024 (Mon) 15:46:55.07ID:y5lCgQ6wr
What does it mean that just using Instagram is equivalent to the income of five average households?
21Still, Anonymous moves.Dec. 30, 2024 (Mon) 15:47:17.08ID:HTBSMfzG0
It’s fine if they don’t use it and just return it, but these guys try to force themselves to use it all up. That culture is the worst.
25Still, Anonymous moves.Dec. 30, 2024 (Mon) 15:48:12.73ID:20xQgj4r0
>>21
If there’s any left over, it’ll be reduced, so there’s nothing you can do.
22Still, Anonymous moves.Dec. 30, 2024 (Mon) 15:47:34.30ID:KEer8Alf0
It’s an article from Sankei Shimbun, so they write stuff like this
Also, who is this Nobuko at the bottom?
28Still, Anonymous moves.Dec. 30, 2024 (Mon) 15:49:57.79ID:PKQFvfLK0
>>22
Taro Aso’s younger sister.
23Still, Anonymous moves.Dec. 30, 2024 (Mon) 15:47:51.64ID:PKQFvfLK0
It seems reasonable to me if he were to accompany him on official business and even take photographs.
26Still, Anonymous moves.Dec. 30, 2024 (Mon) 15:48:45.00ID:p3RmNs59d
Even if you outsource image editing, it’s not that often, so it should be around 3 million yen at most.
29Still, Anonymous moves.Dec. 30, 2024 (Mon) 15:50:02.91ID:JUYqgsIL0
Where does the funding come from?
32Still, Anonymous moves.Dec. 30, 2024 (Mon) 15:51:15.80ID:K5aaLpjT0
There are 1000 people here, can they really do something this simple on their own?
35Still, Anonymous moves.Dec. 30, 2024 (Mon) 15:53:13.89ID:U/xCrmzF0
Do TikTok too.
36Still, Anonymous moves.Dec. 30, 2024 (Mon) 15:53:14.83ID:GLitO3qp0
If they were to run the royal family’s Instagram account, a dedicated staff member for a year, a smartphone with a camera, and a tablet or PC for editing would be enough. If you consider that the 27 million yen is just for labor and supplies, you can see how much of a rip-off they are.
42Still, Anonymous moves.Dec. 30, 2024 (Mon) 15:55:58.81ID:tDog9T940
Does Instagram charge a fee?
43Still, Anonymous moves.Dec. 30, 2024 (Mon) 15:56:01.42ID:/ojDb4HJ0
I guess they can pay for it with advertising revenue.
45Still, Anonymous moves.Dec. 30, 2024 (Mon) 15:56:49.78ID:BTU/nn+d0
Well, there are plenty of people who will do it for free, but they’re all a bit shady, so it’s better to hire someone reputable, if they’re reputable…
49Still, Anonymous moves.Dec. 30, 2024 (Mon) 15:57:49.60ID:KEer8Alf0
The Imperial Family has a lot of power, so I would like them to exert their influence on something like Mixi2 rather than jumping on the bandwagon of popular social networking sites.
50Still, Anonymous moves.Dec. 30, 2024 (Mon) 15:58:02.70ID:RDhSk9Ov0
It seems like you’ve been making a lot of unpopular moves lately.
51Still, Anonymous moves.Dec. 30, 2024 (Mon) 15:58:19.56ID:PM2Vxwab0
As expected, they’re taking a cut from the outsourcing. I bet it’ll be over a billion by next year.
56Still, Anonymous moves.Dec. 30, 2024 (Mon) 15:59:37.72ID:U68McSQ70
>>51
Hurray for Japanese culture, a wonderful symbol of Japan and a source of pride for the world.
54Still, Anonymous moves.Dec. 30, 2024 (Mon) 15:59:24.83ID:zAOWXvSH0
I’d like 10 million yen for SNS expenses, so please give it to me.
58Still, Anonymous moves.Dec. 30, 2024 (Mon) 15:59:54.56ID:NoP8AsYtM
It probably wouldn’t cost this much even if I outsourced it to a reputable company with a proven track record of managing Instagram accounts…
Reference: https://nova.5ch.net/test/read.cgi/livegalileo/1735540836/

Other languages: 宮内庁のインスタグラム運用費、来年度予算2700万円, Los gastos operativos de Instagram de la Agencia de la Casa Imperial serán de 27 millones de yenes el próximo año.

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