Service A tea farmer in Ureshino, Saga, sells tea that was practically free for 5,000 yen a cup, and makes a huge turnaround... What happened when the farmer stopped selling tea at a low profit margin

Japanese economy
0001Defendant on the sidelines ★Jul. 14, 2024 (Sun) 20:00:22.93ID:WEyCvsac9
A big turnaround: Tea farmers in Ureshino, Saga, stop selling tea for “low profit, high volume”
Is cheap really a good thing? In 2017, tea farmers in Ureshino, Saga Prefecture, started a tourist program to serve their specialty “Ureshino tea” for 5,000 yen per cup. Why did they charge such a high price for tea that was once offered for free by local restaurants and hotels? Freelance writer Fushimi interviewed the tea farmers to find out their aims.

(Source below)
President Online 7/14 (Sun) 10:17

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0002Anonymous DonburakoJul. 14, 2024 (Sun) 20:01:55.85ID:y23tEB9c0
Hey
0003Anonymous DonburakoJul. 14, 2024 (Sun) 20:02:25.31ID:kZX/gt220
It’s a rip-off!
0004Anonymous DonburakoJul. 14, 2024 (Sun) 20:04:36.57ID:AN/tYPIA0
When a garden stone maker was having trouble selling a stone, an acquaintance came and added two zeros to it. Then it sold right away.
“Fools make money by cheating,” he said, laughing as he left.
This was written on a thread about Beaujolais Nouveau lol
0044Anonymous DonburakoJul. 14, 2024 (Sun) 20:27:17.98ID:JTnVYIO60
>>4
1000 yen → 001000 yen
0006Anonymous DonburakoJul. 14, 2024 (Sun) 20:05:24.22ID:7PU3yAXg0
They destroy the trust that their predecessors built up in the idea of ​​value for money and rush to make temporary profits.
0007Anonymous DonburakoJul. 14, 2024 (Sun) 20:05:26.74ID:8vQ0yfIa0(1/2)
Don’t make a rip-off into a heroic story.
0009Anonymous DonburakoJul. 14, 2024 (Sun) 20:07:14.06ID:hoWRdBWo0(1/2)
It’s not the price of tea, it’s the price of entertainment.
0014Anonymous DonburakoJul. 14, 2024 (Sun) 20:09:44.09ID:hvlslbC30(2/2)
>>9
Prices should include entertainment services.
0021Anonymous DonburakoJul. 14, 2024 (Sun) 20:12:53.14ID:blHmdykb0
>>9
Right~
0010Anonymous DonburakoJul. 14, 2024 (Sun) 20:07:51.23ID:PC7aSZvX0
This was a common occurrence during the bubble period.
0011Anonymous DonburakoJul. 14, 2024 (Sun) 20:07:51.45ID:yc1Ckaqb0
Water Business
0012Anonymous DonburakoJul. 14, 2024 (Sun) 20:07:58.03ID:zbYIROKu0
This is a misleading headline created by the writer. There are a lot of low-quality writers like this these days.
Really high-quality tea, brewed using the correct procedure, is different from the tea we drink every day.
Saying it’s practically free is a really strange way to write. However, I think the number of people who have actually tried good tea is definitely decreasing. Because everyone is only drinking convenient bottled tea or powdered/packaged tea.
0018Anonymous DonburakoJul. 14, 2024 (Sun) 20:11:54.30ID:SDutKpej0
>>12
I don’t use a teapot, I just buy tea leaves and make it with water
but tea leaves taste better after all.
0032Anonymous DonburakoJul. 14, 2024 (Sun) 20:18:50.18ID:8vQ0yfIa0(2/2)
>>12
It’s not that different lol
You just assume it’s special or delicious because it’s expensive.
0050Anonymous DonburakoJul. 14, 2024 (Sun) 20:29:23.91ID:kmThU+AH0
>>12
The quality of affordable bottled tea is insanely high.
The number of decaffeinated teas that taste bad has increased.
I don’t think there are many people who make bottled tea at home on a regular basis.
Well, those who drink it regularly tend to settle for something easy to drink like pu-erh tea.
0013Anonymous DonburakoJul. 14, 2024 (Sun) 20:09:14.16ID:hvlslbC30(1/2)
There’s a sense that something is valuable if it’s expensive.
It’s often said that Japan is bad at branding.
0015Anonymous DonburakoJul. 14, 2024 (Sun) 20:10:07.20ID:o37hNrCv0
Business targeting the wealthy and inbound tourists from overseas
0016Anonymous DonburakoJul. 14, 2024 (Sun) 20:10:38.59ID:yskhPieb0(1/4)
During the Bubble Era, leg-slimming stockings were initially sold at the same price as regular stockings, but they didn’t sell.

When they were overwhelmed with inventory and had to sell them for 5,000 yen, they sold like hotcakes and became a big hit lol

0017Anonymous DonburakoJul. 14, 2024 (Sun) 20:11:14.46ID:TsudhccR0
I thought it was about angelica tea.
0022Anonymous DonburakoJul. 14, 2024 (Sun) 20:13:32.69ID:nS1Ux16E0
Sure, it may be good for business, but treating this kind of rip-off as an uplifting story makes me feel like Japanese people have deteriorated. Is it okay to just make money?
0023Anonymous DonburakoJul. 14, 2024 (Sun) 20:14:46.08ID:SGRMN1e+0
My true colors have come off and I’m in danger of losing all my clients and credibility. Is that okay?
0024Anonymous DonburakoJul. 14, 2024 (Sun) 20:15:18.04ID:HAUyF8xn0
Are you cheating foreigners?
0025Security Guard [Lv.1] [Police]Jul. 14, 2024 (Sun) 20:16:15.38ID:IeQgdJ3c0
In recent years, Grand Seiko has taken a turn towards the brand marketing and rip-off business, following in the footsteps of Lexus and Rolex.
0037Anonymous DonburakoJul. 14, 2024 (Sun) 20:19:36.56ID:Y3xZojiI0
>>25
Unfortunately, the designs are similar, so having one is enough.
0027Anonymous DonburakoJul. 14, 2024 (Sun) 20:17:12.99ID:9DjDeoYZ0
It reminded me of the high-end bread that was in the news a while back lol. They started selling plain sweet bread under the name high-end bread, fooled idiots and it became a fad lol
0030Anonymous DonburakoJul. 14, 2024 (Sun) 20:18:16.79ID:n/VG3iMv0
>>27
But now no one is buying it anymore
I think it’s a huge loss in the long run.
0028Anonymous DonburakoJul. 14, 2024 (Sun) 20:17:48.21ID:w2jsuAtR0
Hey, don’t tell anyone!!
0029Anonymous DonburakoJul. 14, 2024 (Sun) 20:17:52.53ID:RnN1rPp70
Well, I think this is fine. I think people will continue to do it if they get paid properly. I can’t afford it though.
0033Anonymous DonburakoJul. 14, 2024 (Sun) 20:18:52.72ID:6isSKymL0
Well, the market price is decided by an agreement between the buyer and seller, so as long as the customer is happy with it, isn’t that good?
0035Anonymous DonburakoJul. 14, 2024 (Sun) 20:19:13.27ID:yskhPieb0(3/4)
Toyota and other companies use the same sales model of lining up like ramen shops and donut stores, so for some reason, with a rip-off sales company like Kinto, the car is delivered right away lol
0036Anonymous DonburakoJul. 14, 2024 (Sun) 20:19:16.44ID:g+Wmh9Cf0
Tea shops all over the country have been getting aggressive lately lol
So this is what they mean when they say they will never discount lol
0038Anonymous DonburakoJul. 14, 2024 (Sun) 20:20:01.18ID:7eHRAqTy0(1/3)
Next is a bowl of ramen for 5000 yen.
0069Anonymous DonburakoJul. 14, 2024 (Sun) 20:41:35.07ID:m7snAPsI0
>>38
There is a 3000 yen Kitakata ramen for inbound tourists.
0041Anonymous DonburakoJul. 14, 2024 (Sun) 20:22:25.58ID:WVwppESj0
I think it’s amazing, but in the end it’s a fleeting event.
Once the tourism season is over, 5,000 yen won’t be an option.
0045Momoto Security Guard [Lv.4]Jul. 14, 2024 (Sun) 20:27:36.73ID:1le8l2Bm0
If you don’t offer tea for free, you’ll be seen as a traditional poor person.
Reference: https://asahi.5ch.net/test/read.cgi/newsplus/1720954822

Other languages: 【サービス】タダ同然のお茶を「1杯5000円」で売り出し大逆転…佐賀・嬉野の茶農家が”薄利多売”をやめて起きたこと

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